I build and operate businesses.

Reciprocity Holdings is where I launch new ventures and acquire great companies. Every business in the portfolio gets hands-on leadership, long-term commitment, and a focus on doing right by customers and teams.

Greg Hudnall headshot

Building and operating
businesses that last.

Reciprocity Holdings builds new ventures and acquires great companies. Every business in the portfolio gets hands-on leadership, long-term commitment, and a focus on doing right by customers and teams.

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Portfolio

Companies I’m building and operating.

Launching 2026
ParkStamp

A digital stamp collection app for U.S. national parks. Collect, track, and share your park adventures.

parkstamp.com →

Open to the Right Acquisition

I’m always looking for the right opportunity to add a great B2B company to the portfolio. If this sounds like your business, I’d love to talk.

Mature (10+ years)
Proven reputation and steady operations.
AI-Resistant
Hands-on, necessary work that won’t be automated away.
Non-cyclical
Needs-based demand across market cycles.
Diversified revenue
No single-customer dependency.
B2B
Professional services focus.
Profitable
EBITDA of $750k–$1.5M.